I think TrustFabric has to be the most ambitious and most important tech startup to ever come out of South Africa. I’m not going to lie, I am in love with the idea. However, the challenge it faces is huge and I believe its over night success will be measured in years.
TrustFabric aims to solve the sweet spot of CRM and VRM, but from the consumer side. Essentially, you keep your personal data up-to-date in one place and TrustFabric allows organisations you have a relationship with to sync that data. Additionally, you can limit what information organisations have access to and TrustFabric will also verify organisations to ensure they are legitimate.