I wrote an entire essay revisiting Social Media marketing in South Africa. I wrote about where it is today (compared to a few years ago), where it should be (or how it’s kinda broken) and how to get there (or how to fix it). As I’ve been able to watch things from a distance. I decided to scrap it because I can sum it up in a few very succinct points. It’s pretty obvious really.
- Where is my Nike+ for your brand? An effing shoe (and now other gadgets) give me meaningful data and they make it look pretty too. Surely you can do something to offer value?
- I want to have some level of control. Give me access to tools. I can solve my own problems too (probably more efficiently than your call centre or Twitter folk).
- It’s not a requirement, but being able to connect and share (but not always) with either people I know or people I should know through shared interests can have value. We all haves egos.
- Stop spending good money on dumb shit?!
- I don’t want to see another shitty brand Twitter account or Facebook page unless it’s actually useful. And by useful I mean not spewing out how “awesome” your brand is, constantly.
Clearly I decided to rant instead. We’re at a point in time where technology allows us to do way more than ever before (it’s always like that). Yet all I see are brands doing the same old. And yes I’m biased, I want to see more utility and value instead of another customer support channel. </rant>