It’s been a long wait for their customers but Absa has finally launched their mobile banking application. They’ve taken some criticism for taking so long and have left many people wondering if it’s too little too late and why it took so long in the first place.
Yesterday I attended a customer launch event for the Absa app. I was able to chat to a few people at Absa who are behind the app as well as their mobile and digital strategy. They answered some really tough questions from me and provided some insight and shared their vision going forward. Based on what I know and have experienced, I’m going to share my thoughts as an Absa client as well as someone who has a keen interest in the intersection of banking and technology.